This system also opens the door for people who would be conventionally too self-conscious to be "caught" wearing makeup to give concealer or powder a try. Though Sephora is likely hoping to make lifelong customers out of recipients of its Color IQ matches, the service does mean that customers may end up saving time and money by not having to try out shades and products they might ultimately find unsatisfying. Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. They have all been equally as satisfying. Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. From there you can explore your matches from the more than 1500 different shades that. Test 2: Next, using the same L’Oreal foundation shade, we searched for another shade. Test 1: using L’Oreal TruMatch in shade W2, Light Ivory, we searched for a shade equivalent for IT Cosmetics CC+ Cream (the correct shade for our tester is Light). Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. It scans the surface of the skin and identifies your Color IQ number. We performed 2 tests on every app to check the accuracy of the foundation match apps. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. Based on this assigned color, foundations from Sephoras makeup inventory are matched. ![]() ![]() ![]() In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. To accommodate the fluctuations in skin tones, a median tone is assigned. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process.
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